Marketing:
Marketing Analysis:
Used to analyse the market to examine the potential they are operating
in
- Used when planning future activates
- Helps make decisions
- Looks at available market
- Used to predict the expansion of the workforce
SWOT:
Strengths, Weaknesses, Opportunities, Threats.
This is the frame of how companies analyse how they are effecting the
market.
Research techniques:
Key characteristics of customers include:
- Age
- Gender
- Disposable income
- Residential location
- Recreational interests
- Shopping interests
- Recent purchases
Why customers are motivated to buy certain products:
- Social and emotional needs
- Family needs
- Budget pressures
- Brand preferences
Primary data:
New data, gathered by the researcher (interviews, focus groups, case
studies)
Secondary data:
Is gathered as part of research or reporting on primary data (articles,
books, magazines)
Focus group:
Is a marketing research tool in which a small group of people (typically
eight to ten individuals) engages in a discussion of selected topics of
interest in an informal setting. (e.g. a product)
Investigative methods:
Immersion:
Designers putting themselves into the environment or situation that the
customer is in. (e.g. pregnancy suit)- enables designers to gain a real
understanding of the problems users have with products.
Quantitative data:
Measures of values or counts and are expressed as numbers
Qualitative data:
Data is collected through methods of observations, one-to-one
interview, conducting focus groups and similar methods.
(nonnumerical)
Innovation management:
Imitation:
The action of using someone or something as a model
Invention:
The action of inventing something, typically a process or device
Push innovation:
Uses existing technologies/processes that have been recently
developed
Pull innovation:
Driven approach that may lead to new technologies/products being
developed
Cooperation between sectors:
All employees must be able to work together for innovation
management
- Feedback using social media
- Must be organised/managed
- Cooperation
- Scrum
- Meetings
- Six sigma
Encouragement of creativity:
- Different genders
- Different cultural genders
- Ages
- Experiences
- Understanding
- Thinking
Concurrent manufacturing and QRM:
- Companywide strategy to cut lead times
- Responds to demand not producing in advance of orders
- Uses JIT to reduce storage space
- Uses flow production instead of mass/batch production
- Increases profit by cutting non-value added time
Quick response manufacturing (QRM):
- Companywide strategy to reduce lead times
- Responds to demand
- Uses flow production instead of mass production
Feasibility and practicality:
- Analyse and justify manufacturing the design chosen
- Consider technical aspects of the design
- Is the product profitable
- Fair trade issues
- Is it too expensive to produce
- Disposal of waste
- Cost of materials
Feasibility:
- Employee breaks
- Maintenance
- Cleaning time
- Materials
- Costs
- Manufacturing options
- Scale of production
- Bulk buying
- Software
- Waste disposal
Computer modelling in production planning:
Used for:
- Assessing practicality
- Plan of production
- Efficiency
- Cycle time of production
Topic test:
