Collection, collation and analysis to make decisions
Marketing:
Marketing Analysis:
Used to analyse the market to examine the potential they are operating
in
Used when planning future activates
Helps make decisions
Looks at available market
Used to predict the expansion of the workforce
SWOT:
Strengths, Weaknesses, Opportunities, Threats.
This is the frame of how companies analyse how they are effecting the
market.
Research techniques:
Key characteristics of customers include:
Age
Gender
Disposable income
Residential location
Recreational interests
Shopping interests
Recent purchases
Why customers are motivated to buy certain products:
Social and emotional needs
Family needs
Budget pressures
Brand preferences
Primary data:
New data, gathered by the researcher (interviews, focus groups, case
studies)
Secondary data:
Is gathered as part of research or reporting on primary data (articles,
books, magazines)
Focus group:
Is a marketing research tool in which a small group of people (typically
eight to ten individuals) engages in a discussion of selected topics of
interest in an informal setting. (e.g. a product)
Investigative methods:
Immersion:
Designers putting themselves into the environment or situation that the
customer is in. (e.g. pregnancy suit)- enables designers to gain a real
understanding of the problems users have with products.
Quantitative data:
Measures of values or counts and are expressed as numbers
Qualitative data:
Data is collected through methods of observations, one-to-one
interview, conducting focus groups and similar methods.
(nonnumerical)
Innovation management:
Imitation:
The action of using someone or something as a model
Invention:
The action of inventing something, typically a process or device
Push innovation:
Uses existing technologies/processes that have been recently
developed
Pull innovation:
Driven approach that may lead to new technologies/products being
developed
Cooperation between sectors:
All employees must be able to work together for innovation
management
Feedback using social media
Must be organised/managed
Cooperation
Scrum
Meetings
Six sigma
Encouragement of creativity:
Different genders
Different cultural genders
Ages
Experiences
Understanding
Thinking
Concurrent manufacturing and QRM:
Companywide strategy to cut lead times
Responds to demand not producing in advance of orders
Uses JIT to reduce storage space
Uses flow production instead of mass/batch production
Increases profit by cutting non-value added time
Quick response manufacturing (QRM):
Companywide strategy to reduce lead times
Responds to demand
Uses flow production instead of mass production
Feasibility and practicality:
Analyse and justify manufacturing the design chosen
